First Time Founders
I spent five years building my first company and made a lot of expensive mistakes. Every Wednesday I write one down: what happened, what it cost, and what I'd do instead. So you can skip it.
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Real mistakes. Real fixes.
One real mistake
The decision, the context around it, and what it actually cost me in time, money or momentum.
What I'd do instead
The fix, written plainly enough that you can use it on Monday.
Five minutes
Short enough to read before your first meeting. No fluff, no guru talk.
The most dangerous word a founder can say is "should."
Hey, I'm Carter.
I founded GoGuide, software for the outdoor industry, and ran it from 2020 to 2025. I was in every part of it: product, sales, pricing, renewals and the hard calls nobody posts about.
Now I'm in Denver at Lincoln Labs, a venture studio, helping founders build. Outside of work you'll find me on a trail. Ultras, bowhunting, anything in the mountains.
Same lesson in both places: it's a long game. Climb, hit the valley, keep moving.
What I'm working on
Lincoln Labs
We build, we invest, we transform. I work with founders and companies to get real products built.
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